Unleash AI for Product Description Power
Product descriptions act like your website’s digital billboards. They help you grab your customers’ attention and teach them about your products.
But if you’ve ever written a properly optimized product description, you know how difficult it can be. It’s rarely as simple as just talking about the product and its features. A lot more goes into it.
So how do you write product descriptions that are both engaging and informative at the same time?
Enter AI tools.
In this article, we’ll talk about the importance of well-crafted product descriptions, share tips on how to write compelling copy and introduce you to some AI tools that can assist in this process.
Why Writing Engaging Product Description is Crucial for Online Business
In the digital marketplace, your product description serves as an in-store salesperson.
It’s often the primary source of information for potential customers, making it a critical component of your online business strategy.
If you think about it, this is an immense responsibility. To convince someone to open their wallet without any sort of dialogue or sales interaction.
According to a study, well-written product descriptions directly correlated to a 78% increase in conversion.
Just a few craftily worded statements and an instant increase in sales?
It’s not a bad deal. I mean, the idea practically sells itself but for the few skeptics out there (If any), here’s why engaging product descriptions are so important:
| Reasons | Why It’s Crucial |
|---|---|
| First Impression | Sets the tone; can pique interest or turn away potential buyers |
| Differentiation | Helps set your item apart from competitors; highlights unique features and benefits |
| SEO Benefits | Improves search engine rankings, increasing product visibility |
| Reduced Returns | Sets proper expectations, potentially reducing returns due to misunderstandings |
| Increased Conversion Rates | Addresses customer pain points and highlights benefits, persuading hesitant buyers |
| Brand Voice | Establishes and reinforces your brand’s voice and personality |
| Customer Trust | Builds trust with your audience, leading to repeat purchases and loyalty |
| Mobile Optimization | Provides good user experience on smaller screens for mobile shoppers |
| Social Sharing | More likely to be shared on social media, potentially increasing product reach |
| Answering Questions | Preemptively answers customer questions, reducing customer service workload |
By investing time and resources into creating engaging product descriptions, you’re not just describing an item; you’re crafting a persuasive narrative that can significantly impact your online business’s success.
What to Consider During Writing a Compelling Product Description
Creating product descriptions that convert casual browsers into buyers is not an easy task and requires a strategic approach.
Here are some of the key principles to keep in mind if you want to write compelling product descriptions:
Research Your Audience
This is perhaps the most important step. You must know who you are writing for.
You cannot expect to write a product description for a general audience and be surprised when you get no sales.
Understanding your target demographic’s needs, pain points, and preferences is crucial.
This helps you write targeted content that is heavily personalized. And why is personalization so important?
Well, according to a study, personalization can land you an 80% guarantee that a customer will buy your product.
Use language and tone that resonate with your ideal customer and address common questions or concerns they might have.
Choose a Format
Now you’ve done the necessary research and gathered all the necessary information to start writing.
But do you just throw all that information together in a haphazard way and hope for the best? Absolutely not!
We’ve entered the realm of formats. Format refers to the way you structure and present your product description. It involves decisions about layout, text organization, and visual elements.
The right format can significantly impact how easily customers can absorb information and how engaging they find your description.
Here’s an example:
Technical Product: Wireless Headphones
TruBuds X1: Immersive Audio Experience
Key Features:
- Advanced noise cancellation
- 30-hour battery life
- Multi-device compatibility
- Ergonomic design for all-day comfort
Includes:
- Wireless headphones
- Carrying case
- Charging cable
- User manual
Perfect for: Music enthusiasts and frequent travelers
This example uses subheadings and bullet points to break up the text and highlight key information.
This makes the description easier to scan and more visually appealing, allowing customers to quickly find the information most relevant to them.
Focus on Benefits, Not Just Features
This is something most marketers get wrong. It is a natural instinct to want to talk about your product and its features when marketing it, but here’s the issue.
How do these features help the user? For the most part, people usually look to purchase a product or service to solve a specific problem they’re facing.
When buying a drill bit, customers aren’t really after a piece of metal with specific technical features. They’re seeking the benefit: the ability to easily make a hole in their wall to hang a picture or install a shelf.
So, your product description should focus on how this specific drill bit can make it easier for the customer to make a hole in the wall.
This approach helps the customer envision using the product and understand its value, making them more likely to make a purchase.
Use Clear and Concise Language
Avoid jargon unless it’s appropriate for your target audience. Be specific and use vivid, descriptive words, keeping sentences and paragraphs short for readability.
Readability is crucial because, on average, a user will read somewhere between 20%-28% of the words on a web page.
And you want your product description to fall somewhere in that segment.
Using clear and concise language in product descriptions can enable you to do so.
Incorporate Keywords for SEO
Let’s talk about deliverability.
What if you craft a very good product description but it fails to reach your target customer group?
Incorporating keywords for SEO is essential for improving your product’s visibility in search engine results.
This involves strategically using relevant keywords and phrases that potential customers might use when searching for products like yours.
Include High-Quality Images and Videos
Visual content is crucial for online businesses. High-quality images and videos can significantly boost conversion rates and reduce returns.
There are a lot bad examples out there, so let’s not go down that route. Instead, let’s look at an example of a product image that hits all the marks.
The GTPlayer gaming chair! Look at the image options that they provided. Multiple high def images of the product from multiple angles.
Accompanied by 6 videos of the product.
I mean, it doesn’t get better than that. Out of all the listings for gaming chairs, this one caught my attention immediately. Whoever did the images for this gaming chair deserves a raise.
Utilize Social Proof and Testimonials
Remember, humans are social creatures. Watching others do something that you’re thinking of doing removes a lot of the friction from the decision making process. This is exactly why social proof is a powerful psychological phenomenon
Testimonials and reviews are the quickest and easiest way to demonstrate social proof.
The data also supports this. Having reviews visible on your product description can mean a 270% hike in the likelihood of a product purchase. That is simply astonishing!
So it goes without saying that your product description must have a section for reviews. Ideally, right after the features and benefits.
Create a Sense of Urgency
Urgency is another powerful psychological trigger that can prompt customers to take immediate action rather than postponing their purchase decision.
When used ethically and truthfully, urgency can be an effective tool to boost conversions.
There are various sub strategies you can employ to create a sense of urgency. A few common ones would be limited time offers, pre order incentives, fear of missing out (FOMO) tactics, limited stock banners, etc.
While creating urgency can be effective, it’s crucial to use these tactics honestly and not create false scarcity or pressure. The goal is to encourage timely decisions, not to manipulate customers.
Top 5 AI Tools for Writing Catchy Product Descriptions
We’ve looked at all the best practices. Now lets get into the tools that can help you write catchy product descriptions.
We’ll look at 5 of the best that currently stand out amidst the sea of eCommerce AI tools for content generation.
Each of these tools has its own specific strengths. So in order to get a better idea of where each fits, let’s study them in detail.
1. WriteText.ai
WriteText.ai is developed to streamline text content creation directly in WooCommerce, Magento, and Shopify platforms. Designed to produce high-quality text copies in mind, writing product descriptions is made easier for single or bulk generation. With its intuitive interface and advanced AI capabilities, WriteText.ai ensures product descriptions are not only accurate but also engaging and tailored to your brand’s voice.
Key Features:
- Direct integration: Easily connect your text copy production right withinWooCommerce, Magento, or Shopify. Eliminate the need for manual import/export or copy-pasting, as content is created and published right within your eCommerce platform.
- Unlimited eCommerce sites and users: Manage multiple Shopify, Magento, and WooCommerce stores, along with various user accounts under a single WriteText.ai subscription, all without additional costs.
- Keyword and semantic keyword analysis: Boost your web shop’s SEO by enabling the comprehensive keyword research in the eCommerce platform.
- Personalized content options: Define your specific tone, style, and audience target. You can even use a reference product to ensure consistency in all product descriptions.
- Multilingual support: Generate content in multiple languages, including English, Danish, German, Dutch, Norwegian, Swedish, French, Italian, Spanish, Catalan, and Portuguese, with automatic adaptation to your site’s language settings.
- Enhance workflow with Chrome extension: Manage content directly within product pages and utilize tagging for fact-checking or rewriting.
- Seamless transferring and publishing: Streamline your workflow by transferring and publishing high-volume content.
- Image analysis for contextual text: Leverage advanced AI to analyze product images, ensuring more accurate and engaging descriptions.
- Content review history log: Find all records of content changes and reviews,
supporting collaboration and accountability
| Pros | Cons |
| – Operate directly within your eCommerce platform | – Utilizes third-party AI language models |
| – Generate text in bulk for multiple products | – Text generation occurs directly within the eCommerce backend, without a central platform |
| – Utilize the built-in keyword analysis tool with suggested semantic keywords | |
| – Tailor tone, style, and audience to your needs | |
| – Employ a reference product’s style and structure to guide the generation of additional text. |
Pricing
| Free | Free |
| Prepaid Credits without subscription | $20 for 200 credits $90 for 1000 credits |
| Prepaid Credits with subscription | $15 for 200 credits $75 for 1000 credits |
| Subscription | $9 / monthly $99 / annually |
2. Copy.ai
Copy.ai is an AI-powered tool designed to streamline product marketing tasks, especially the creation of compelling and on-brand product descriptions. It enables go-to-market teams to quickly produce high-quality copy, ensuring consistency and accelerating product launches.
Key features:
- Generate Product Descriptions: Quickly create persuasive, on-brand descriptions at scale.
- Create Product FAQ Docs: Automate the compilation of comprehensive FAQs with approved answers.
- Persona Research: Build data-driven buyer personas to enhance targeted marketing campaigns.
- Battle Card Creation: Automate the research and production of competitive battle cards for sales teams.
- Prompt Library: Categorized library of prewritten prompts for various tasks.
| Pros | Cons |
|---|---|
| Rapid creation of high-quality product descriptions | May require initial setup and training for optimal use |
| Consistent and accurate marketing materials | Dependency on AI for creativity might limit unique brand voice |
| Enhanced efficiency and scalability for marketing teams |
Pricing
| Free | Free |
|---|---|
| Stater | $49/month, billed annually |
| Advanced | $186/month, billed annually |
3. Jasper (formerly Jarvis)
Jasper is an AI-powered content creation tool designed to accelerate and improve the process of producing on-brand content. With integrations like Google Docs and a Chrome extension, Jasper helps teams go from idea to execution faster while maintaining consistency across different formats and languages.
Key features:
- On-Brand AI Assistance: Maintain brand voice and style across all content.
- Google Docs Integration: Seamlessly adapt content for various audiences and formats.
- Chrome Extension: Access Jasper’s capabilities directly within your browser.
- Campaigns: Transform single briefs into multichannel campaigns quickly.
- Art Creation: Generate supporting images with AI-enhanced prompts.
- Enterprise Platform: Offers robust security, privacy, and dedicated AI support.
| Pros | Cons |
|---|---|
| Efficient and consistent content creation | May require a learning curve to fully leverage all features |
| Easy integration with popular tools | Dependence on AI might limit creative control |
| Supports multichannel campaigns and image generation | |
| Strong security and privacy measures |
Pricing
| Creator | $39/month per seat, billed annually |
| Pro | $59/month per seat, billed annually |
| Business | Custom pricing |
4. Writesonic
Writesonic is an AI-driven content creation tool that excels at generating factual, SEO-optimized articles and product descriptions. With real-time data integration and advanced competitor analysis, Writesonic helps users create high-quality, engaging content that drives traffic and ranks well on search engines.
Key features:
- Real-Time Data and Fact-Checking: Ensures the latest and most accurate information in your product descriptions.
- Competitor Analysis: Provides insights on word counts, headings, topics, and keywords to outperform competitors.
- In-Depth Web Research: Uncovers extensive insights and data to enhance content relevance.
- Brand Voice Customization: Adapts content to match your brand’s style and voice.
- SEO Optimization: Built-in tools to optimize product descriptions for search engines.
- Multilingual Support: Write product descriptions in over 30 languages.
- Internal Linking and Image Generation: Automates linking and generates visuals to complement content.
| Pros | Cons |
|---|---|
| Fast and efficient content creation | Might require some initial setup and learning curve |
| Highly customizable to fit brand voice and style | Dependence on AI may limit creative nuances |
| SEO-optimized content for better search rankings | |
| Supports multiple languages |
Pricing
| Free | Free |
| Chatsonic | $12/month, billed annually |
| Individual | $16/month, billed annually |
| Standard | $76/month, billed annually |
5. Rytr
Rytr leverages advanced AI to generate original, compelling product descriptions that sound natural and reflect your brand’s voice. Trusted by over 8 million content creators, marketers, and entrepreneurs, Rytr helps streamline the content creation process, saving time and resources while maintaining high-quality standards.
Key features:
- AI Product Description Generator: Automatically create detailed and appealing product descriptions.
- Creativity Levels: 6 levels of creativity to choose from.
- Tone Customization: Analyzes your writing to mirror your unique tone, with options for multiple custom tones.
- Preset Tones: 18+ preset tones to select from.
- SEO and Long Form Content: Ensures your product descriptions are optimized for search engines.
- Plagiarism Check: Guarantees all generated content is unique and free from plagiarism.
- 40+ Content Templates: Offers a wide variety of templates to streamline different writing tasks, including product descriptions.
- Custom Use Cases: Create tailor-made use cases by training the AI, allowing for personalized product description generation.
| Pros | Cons |
|---|---|
| Fast and efficient product description generation | Initial setup might require input to perfect tone matching |
| Customizable tone to match your brand’s voice | May need occasional manual tweaks for perfecting the content |
| Option to create custom use cases for specific needs | Highest creativity setting outputs data with factual inaccuracies |
| SEO-optimized content for better search rankings | |
| Built-in plagiarism checker ensures unique content |
Pricing
| Free | Free |
| Unlimited | $7.50/month, billed annually |
| Premium | $24.16/month, billed annually |
6. ChatGPT
We’ve reached the source! ChatGPT is a bit different compared to the other products on this list. Most of the others are essentially using GPT behind the scenes to make a more use case-specific product. What does this mean?
Well, ChatGPT essentially has all the features of the other products mentioned in the list and more. However, the challenge with ChatGPT is that it’s a conversational model; hence, what you can get out of it will depend on how good your prompting abilities are. The following is more of a list of what ChatGPT is capable of than any hard-coded features.
Key features:
- Language fluency: Generate natural, human-like text in various styles and tones.
- Adaptability: Adjust writing style to suit different products, brands, and target audiences.
- Creativity: Generate unique and engaging content, helping products stand out.
- Technical understanding: Explain complex features in simple terms, making technical products more accessible.
- Image Input: Analyze images based on prompts, aiding in various types of marketing analysis.
| Pros | Cons |
|---|---|
| Quick and efficient generation of high-quality product descriptions | May require occasional manual editing to perfect the content |
| Customizable tone and style for brand consistency | Needs proper prompts to generate the best results |
| SEO-friendly content to boost search engine rankings | It might generate incorrect information if not properly guided or if working with outdated data. |
| Takes image input for analysis | Not optimized or trained for marketing related tasks such as product descriptions so users will have to heavily rely on accurate prompting |
| Contextually accurate content that enhances product appeal |
Pricing
| Free | Free |
| Plus | $20/month, billed monthly (Annual billing is not available) |
| Team | $25/month, billed annually |
| Enterprise | Custom pricing |
How to Write Product Descriptions Using AI Tools with Prompts
Thus far, we’ve looked at how to write good product descriptions and tools that can help you do so.
All that’s left is to show you how to go about writing a product description with an AI tool.
There are many tools I can use but let’s use the most used one: ChatGPT.
ChatGPT
Honestly, I find ChatGPT better to use than any other AI generation tool.
So let’s see how one might use ChatGPT to generate product descriptions.
Just navigate to the chatgpt website and register manually or using a social login.
Let’s generate a product description for a pair of Polarized Sunglasses.
Here’s the first prompt I’ll use:
Prompt:
Write me a product description for a pair of polarized sunglasses. I’m going to tell you all the features of these sunglasses but make sure to list them in a way that shows the customer the benefits. Use simple English and avoid complex jargon to make it easy to read. Here are the features:
UV protection (UVA and UVB)
Glare reduction
Enhanced contrast and clarity
Scratch-resistant lenses
Lightweight frame materials (e.g., titanium, acetate)
Anti-reflective coating
Impact-resistant lenses
Hydrophobic lens coating
Adjustable nose pads
Spring hinges for flexibility
Here’s what ChatGPT gave me:
As you can see, ChatGPT pretty much hit all notes right out the gate.
The description is short and concise, good on readability, and all the listed features are written in a way that shows the customer the benefit instead of just listing the particulars of the feature.
Now let’s optimize for some keywords. Here are the keywords we’ll insert into the description.
Los Angeles polarized sunglasses
Beach sunglasses Santa Monica
Hollywood driving sunglasses
Hiking sunglasses Griffith Park
LA outdoor eyewear
Here’s what I got:
As you can see, ChatGPT didn’t just force the keywords into the feature header but subtly included them in the product description organically.
How to Write Product Description – Key Takeaways for You
There you go. I think we’ve pretty much covered the A to Z of using AI tools to create engaging product descriptions.
We looked at the principles of good product descriptions and some of the best AI tools. We also practically used one AI tool to generate product descriptions ourselves.
These tools, along with the right prompts, enable you to produce descriptions that resonate with your target audience and highlight the unique value of your products.
Now go forth and write up product descriptions that will captivate your customers and land you promotions galore! 🙌
