4 Secrets to Building a High-Performing Digital Team
The success of any digital marketing campaign and, ultimately, any brand lies in the quality of work that a strong team can put in. Considering that such a composition has members coming from different backgrounds and having different skill sets, ensuring cohesion and productivity is a major challenge that project managers need to face.
Despite these challenges, it’s still possible to run an effective campaign. This would entail using the right approaches and strategies as a team leader. While there’s no such thing as the perfect team, there are ways that can help bring out the best in every member. Accomplish your goals and grow your brand by following these tips for nurturing a highly effective digital marketing team:
1. Focus on setting specific goals
Goal-setting provides direction to your team. Skipping this process makes it easier for you to get lost in the details and waste time and resources on activities that barely bring value to the table. Before delegating tasks and training each member, you must have a goal-oriented strategy laid out.
Include what you want your team to accomplish in both the long term and short term. If you have an overall goal such as expanding your brand’s reach internationally, set targets that get progressively more complex leading to that overall goal. Just be sure to involve your team in planning out goals and come up with strategies on how to accomplish them.
2. Provide them with the necessary tools
More than a definite objective, you also need to provide your team with the materials and guidance they need to get the job done. Once you have laid down the destination, consider coaching each member on how to do their respective tasks well. It’s also a way to provide your team with standards they need to follow and demonstrate how to achieve these standards.
If you’re managing a team of content writers, introduce research and paraphrasing tools that can help simplify their job. It also matters if you could help them troubleshoot problems and critique the work they completed.
3. Raise leaders from their ranks
Managing a team is difficult work, considering the volume of tasks you need to deal with on your own. Being swamped by too much work will cause you to overlook the more crucial details of your campaign. One workaround to this is to identify and develop team members with leadership potential.
Not only will they serve as your eyes and ears when you’re not around, but with ample guidance and training, they could manage aspects of the campaign that you lack the time for. Moreover, this also empowers your team to work more efficiently.
4. Don’t forget to loosen up
An effective team is not just driven by group dynamics, weekly huddles, and endless seminars. It thrives in camaraderie and relationship-building, both of which can be achieved if you provide your team with time and space to unwind.
Whether you’re taking them to your apartment and playing a casual party game or scheduling Karaoke night, these moments provide a much-needed relief from the pressures of work, encourage creativity, and develop trust in your members. As much as you want everyone to deliver on the due date, give them a chance to live a little in each other’s company.
Endnote
You can’t have a successful marketing campaign if you lack a team that’s competent, goal-driven, and with a sense of collaboration. Keep these tips in mind before you start planning your next campaign.