Improve UI Design on WordPress to Push Your Business Goals
It is impossible to imagine a successful business that develops without a website or mobile app. The presence on the internet allows businesses to significantly improve brand awareness, increase the number of users and enlarge profits. You can achieve good results only if it is convenient for a potential client to use your resource. Quality UI plays a huge role, so it is crucial to devote more time.
What is UI in short?
The abbreviation UI stands for User Interface. Often this is widely used in conjunction with UX (User Experience). Indeed, these two concepts go hand in hand so many do not understand the fundamental difference between these two notions.
UX is solely responsible for what kind of experience the users get and how comfortable it is for them to use the interface. The UI is responsible for the design of the page. The users should be pleased to look at the screen and they should quickly find the necessary button at a glance. The biggest mistake many sites make is misplaced ads that hide all-important content.
Why is UI important for WordPress website
Every internet user has seen sites where colors are very poorly matched, and advertising closes important text or photographic materials. Such visual chaos only scares away visitors. Conversely, you start using the site regularly if you find it with a friendly interface, excellent functionality, and many useful options.
Although your users are the best testers of UI interfaces, and their experience of using a WordPress site shows how convenient and interesting it uses this, but… Such a client may never return to you due to a crooked interface or complexity using or an intuitive path inside the service. If you want to be sure that the interface is perfect before launching the project, it is possible to give the UI testing to professionals. This will provide you with high-quality service in a short time and you will receive a detailed report and be able to make changes to the project in time.
The more clients visit your website the better and faster your business grows. The most important thing is to please potential users and create a high-quality product from all sides, which is pleasant to look at and easy to use.
Thus, a well-designed UI allows you:
- Increase Website Traffic: A user-friendly interface encourages visitors to explore your site and engage with your content.
- Boost User Engagement: Intuitive navigation and clear calls-to-action (CTAs) guide users towards desired actions, such as making a purchase or subscribing to your newsletter.
- Enhance Brand Perception: A visually appealing and professional UI reinforces your brand identity and builds trust with your audience.
- Improve Conversion Rates: A seamless user experience leads to higher conversion rates, whether it’s making a purchase, filling out a form, or scheduling a consultation.
- Reduce Bounce Rates: A well-designed UI keeps users on your site longer, reducing the likelihood of them leaving immediately after landing on a page.
In addition, this can easily prove the importance of debugging because an unfinished site has a highly negative effect on the company’s reputation as a whole.
Good UI design implies maximum simplicity, so specialists do not need to spend a lot of time creating complex designs. As a result, the cost of developing a site becomes several times lower.
Competitive Advantage
A competitive advantage is what distinguishes a business from its rivals, allowing it to outperform them in the market. This edge can be achieved through various strategies, such as offering lower costs, unique and valuable products, or specializing in a specific niche. By possessing a competitive advantage, businesses can attract and retain customers, increase market share, command higher prices, and build strong brand loyalty. Ultimately, it’s crucial for long-term success in a competitive business environment.
Increased Customer Loyalty
Customer loyalty refers to the strong and enduring relationship that customers develop with a particular brand or company. Loyal customers are more likely to visit the website again, remain loyal even when faced with competition, and become advocates for the brand. This loyalty translates into significant benefits for businesses, including increased revenue and profitability, reduced customer acquisition costs, improved customer lifetime value, a stronger brand reputation, and a significant barrier to entry for competitors.
Building customer loyalty requires a concerted effort to provide excellent customer service, build strong relationships, offer exclusive rewards, gather customer feedback, and create a strong brand experience across all customer touchpoints.
Basic principles of a good UI
At first glance, creating a convenient and beautiful UI won’t be a big deal, but in practice you need special knowledge to do this job well. First of all, you need to pay attention to the following points:
- Simplicity. Many designers tend to make the site too fancy (this may only be appropriate if you create a product for a computer game or entertainment industry), making it difficult for users to understand such navigation.
- Accessibility. Verify your website is accessible to all visitors. It should also include those with impairments. Think to add suitable color contrasts, give alternate text for photos and ensure keyboard navigation is fluid.
- Use familiar characters. Man is a slave to habits. It is much easier for us to understand a site or mobile application that uses symbols, icons, and other elements that are already familiar to us.
- Colors and textures. With one site, we can safely work during the day, and from another, after 20 minutes, our eyes begin to hurt. The ideal choice would be to use only 3 – 4 colors (one of which is white). The colors shouldn’t be too saturated.
- Correct typography. Sometimes you need to test a considerable amount of typography to choose the most profitable option.
- Microinteractions. Incorporate subtle animations and microinteractions to make the user interface more engaging and enjoyable. For example, a subtle animation when a user clicks a button can provide visual feedback.
- Personalization. If possible, personalize the user experience. This could involve displaying personalized recommendations, remembering user preferences, or tailoring content based on user behavior.
- User control. A person must have the ability to control all the processes that occur, from returning to the old page, ending with the auto-completion of various cells.
- Convenient menu navigation. Some experts pay too much attention to the development of unusual button designs or searches. It leads to the fact that people do not always understand how it works.
- Mobile responsiveness. With the rise of mobile browsing, it’s crucial to ensure your WordPress website is fully responsive on all devices, from smartphones and tablets to desktops.
WordPress Plugins for UI Enhancement
- Elementor: A powerful drag-and-drop page builder that allows you to create visually stunning and highly customized layouts without writing any code.
- Beaver Builder: Another popular page builder with a user-friendly interface and a wide range of pre-built templates and modules.
- Slider Revolution: A versatile plugin for creating eye-catching sliders and carousels to showcase your products, services, or testimonials.
- WPForms: A drag-and-drop form builder that allows you to create custom forms for contact, surveys, and more.
- Yoast SEO: A comprehensive SEO plugin that helps you optimize your website content for search engines, but also includes features for improving readability and UX.
By creating a very complex interface with a lot of JavaScript, you can overload the site. It will be too long to download, and some elements will not open in different browsers. Try to think that the site, even in Internet Explorer, looks beautiful, convenient, and understandable.
As a result?
A well-designed interface enhances user experience, boosts engagement, and drives conversions. Key principles of good UI include simplicity, accessibility, and familiarity. By utilizing WordPress plugins businesses can easily create visually appealing and user-friendly interfaces.
Looking ahead, we can anticipate several key trends shaping the future of UI on WordPress. AI-powered personalization will play a crucial role, adapting interfaces to individual user preferences and behaviors. Immersive experiences, leveraging technologies like AR and VR, will enhance user engagement and blur the lines between digital and physical worlds. Furthermore, a strong focus on accessibility will ensure that UIs are inclusive of all users, regardless of their abilities.
The success of any WordPress website hinges on its ability to provide a seamless and enjoyable user experience. By embracing these emerging trends and prioritizing user-centric design principles, businesses can unlock new levels of engagement, drive conversions, and build lasting relationships with their audience.