Our everyday routine is powered by the ever-growing digital landscape, and this is good news for you who wants to keep the business sustainable in the long run. And if you heard about SEOs, or search engine optimization, you’ve probably known how important it is so you can always stay on top of search engine results and become visible with the locals you are connecting your business with. And to cap the year right, here are some of the Melbourne SEO Agency trends that will matter most this 2024.
Focus on user experience. User experience, or UX, has been of rising importance in 2024. For SEOs, keeping UX at a priority means that your website should be fast and seamless, keeping your page clean and free from unnecessary ads and plugins to increase your credibility and trustworthiness in the users in your website, which can help your SEO grounded and strengthened in the long run.
Local SEO takes priority. Google My Business profile is usually the reason why many locals see your business page, and you can take this to the next level by keeping it updated with local content like customer reviews. This commitment to engaging with the locals even in an online setting shows that you prioritize the community you are in, making your local rankings up that keeps your online reputation going as well.
Voice search optimization. The hands-free feature of our smartphones made it so accessible for us that voice searches are making their way to SEO strategies. So, for your business to keep up, aim to answer the questions directly and always write in a more conversational style so the answers tailor to what the locals look for.
Mobile-first indexing. Mobile-first indexing is UX on your mobile. And by this, it means that your website gives a smooth experience to the users with a simple yet functional responsive design that is easy to read, large images that load fast, and the most important bit—large buttons that you can tap even on your thumb.
Video content is king. Video content is more than just the visuals; the types of content you put, the titles, and the descriptions make your content engaging and a valuable way to reach your audience. One important thing to remember also is to put tags on your videos and maximise the materials you have so you can give them behind-the-scenes footage of how you do things within your business.
Embrace AI-powered search. We know that AI, or artificial intelligence, is within our algorithms now, and the worry of people that robots are taking over is more visible than ever. But AI is already getting better at knowing what users really want, making it more personalised and almost human. And as a person running a business, AI can be useful as long as your content addresses the questions people have in a conversational way, as AI favours straightforward content. If you are the type of business that wants to deliver quality services, speak directly to your customers and let it transform your SEO.
E-A-T: expertise, authoritativeness, and trustworthiness. And last but not least, E-A-T is one of the guidelines for ranking of search engines, and as misinformation keeps up with the absolute truth, this is one of the ways they use to know that the first few webpages up online are trustworthy. So do not be afraid of sharing real, helpful advice, even if you have little background to that topic. Backing up your content with relevant facts and sources will keep your content relevant and reliable, so don’t be afraid to showcase them!
Stay ahead of the competition.
Taking care of a business also means that we take care of the people that are important to our services, and this is what SEO offers. However, staying ahead of the market is not about jumping on every new trend; it is about focusing on your business strategies that are relevant and make sense for your target audience. You may not know it, but this means the simplest things to your users, like improving your content and refining it not only for local searches but also for voice optimisation, always putting it up and running even on mobile platforms, and lastly, always being mindful by creating valuable, engaging content that is genuine to the business and the people it caters to.
SEO trends will help you connect with your audience no matter who, what, and where they are. So, keep on experimenting, learning, and improving what works best for you and your business.
