Are you an affiliate marketer, blogger, or website owner who makes money by promoting items from businesses in the United States, United Kingdom, or Canada?

This article will teach you how to create a legally legitimate FTC affiliate disclaimer and how to effectively display it on your website.

What Is an Affiliate Disclosure?

Affiliate marketing is a popular subset of digital marketing in which merchants (or advertisers) work with affiliates (or publishers), affiliate networks (e.g. Commission Junction), and other third parties to promote and sell their products. These merchants pay a percentage to their associate publishers.

If you are an affiliate marketer, you must explicitly declare your affiliation with the merchant, brands, or items on your website, according to the affiliate disclosure policy.

Why does the FTC want an affiliate disclosure?

Because you are misrepresenting your readers if you try to offer a product to them without stating that you will be compensated.

The FTC issued affiliate disclosure regulations in 2009. The original statement of the regulation can be found here:
Use of Endorsements and Testimonials in Advertising

Who Needs An Affiliate Disclosure Statement?

Anyone who endorses the brands or goods of other companies and receives compensation in any way must have an affiliate disclosure statement. This includes affiliate marketing, endorsements, reviews, sponsored articles, spectacular claims, and influencer efforts.

Please keep in mind that this only applies if your company is based in the United States, the United Kingdom, or Canada. This regulation does not apply to a blogger who hosts his website in India, works with Indian brands, and promotes products only in India.

Disclaimer

There is no guarantee that these generators will be accurate or adequate in any case. If you have any legal concerns or reservations about a disclosure, you can consult with a lawyer or law firm that specializes in digital communications law. These generators are offered as a free service to our site visitors and are intended to serve as a “guideline.” Its usage as a comprehensive or even partial solution to legal and/or regulatory obligations and/or best practices is not warranted or implied.