Best Digital Marketing Strategy – Profitable sales funnel fundamentals
Digital marketing is one of the skyrocketing businesses these days. Due to the advancement of technology, people prefer to purchase goods and services online. Many people became billionaires within a few months using digital marketing. There are many more such examples, but this is not my topic, rather I would like to stick to my topic. Because you know this very well that’s why you are here reading this post. Right? Yes, of course.
In this post, we will understand the fundamentals of digital marketing, the right strategy for digital marketing, sales funnel, how sales funnel works, what are the best practices you should follow to build a profitable and lead generating funnel, traditional Sales funnel, new sales funnel, automation, Lead generation, how to reach your target audience/customers, and more. This means that you will find here everything you need to become a professional digital marketer.
Are you excited guys? Yes, of course! Then waiting for what let’s get started…
Let’s understand first the fundamental of digital marketing.
What is Digital Marketing?
Digital marketing is a type of marketing that promotes products and services through the use of the internet and online-based digital technology such as desktop computers, mobile phones, and other digital media and platforms. In comparison to traditional marketing, some marketing experts view digital marketing to be a whole new undertaking that necessitates new means of engaging clients and new means of evaluating client behavior.
- Digital marketing refers to the use of the Internet to communicate with customers.
- Digital marketing is a broad term that encompasses email marketing, content marketing, search platforms, social media, and other methods of engaging customers.
Digital marketing is interactive and targets a certain portion of the customer base. Digital marketing is on the rise, and it includes things like search result advertising, email advertising, and promoted tweets — basically anything that involves marketing or two-way communication between a firm and a client that includes customer feedback.
Digital marketing is not the same as internet marketing. Internet marketing refers to advertising that occurs just on the Internet, whereas digital marketing can occur on mobile devices, subway stations, video games, and smartphone apps.
Digital Marketing Channel
There are many ways to promote products and services through digital marketing. Here we will discuss the most important and very useful channels.
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SMS Messaging
Companies and non-profit groups also utilize SMS or text messaging to educate interested clients about new incentives or opportunities. SMS messaging campaigns are also used by political politicians running for office to promote favorable information about their policies. Many text-to-giving campaigns now allow clients to make or send a direct donation by text message as technology has evolved.
Video Marketing
YouTube has surpassed Google as the second most popular search engine, with many users using it to learn new things, read reviews, or simply unwind before making a purchase decision. Video marketing campaigns can be run on a variety of platforms, including Facebook, Instagram, and even TikTok. Companies that combine video with SEO, content marketing, and full social media marketing campaigns have the most success. According to data from a leading Brisbane SEO company, pages that feature video content are five times more likely to result in a conversion than pages that only feature written content and images.
This type of digital marketing conducts business advertising via social media platforms. For most people, social media is all fun and games, but marketers at the top Instagram ad agency must navigate these channels with a strategic approach.
Affiliate Marketing
Affiliate marketing is one of the oldest kinds of advertising, and the Internet has given this old standby a new lease on life. Influencers that use affiliate marketing to promote other people’s products get paid a commission each time a sale or lead is made. Many well-known corporations, such as Amazon, have affiliate programs that pay websites that sell their products millions of dollars per month.
Social Media Marketing
A social media marketing campaign’s main purpose is to build brand awareness and social trust. You may utilize social media marketing to generate leads or even as a direct sales channel as you learn more about it.
Email Marketing
One of the most efficient digital marketing methods is email marketing. Many people mistakenly associate email marketing with spam email messages, but this is not the case. Email marketing is a way to reach out to potential clients or people who are interested in your business.
Many digital marketers use all other digital marketing channels to add leads to their email lists, which they then employ to build a customer acquisition funnel through email marketing.
Content Marketing
The purpose of content marketing is to use content to reach out to potential customers. Typically, content is uploaded on a website and then pushed using social media, email marketing, SEO, or PPC campaigns. Blogs, ebooks, online courses, infographics, podcasts, and webinars are all examples of content marketing tools.
Website Marketing
All digital marketing operations revolve around a website. It is a powerful channel on its own, but it is also a necessary medium for performing many forms of web marketing initiatives. A website should clearly and concisely reflect a brand, product, or service. It has to be fast, mobile-friendly, and easy to use.
Sales Funnel – How to create profitable sales funnel for free?
What is sale funnel?
A sales funnel is a customer-centric marketing model that depicts the steps a customer takes to purchase a product or service.
Old-school marketers are likely with Mr. Elmo’s four-step purchase model, including its legendary acronym: AIDA, which stands for Awareness, Interest, Desire, and Action.
Awareness
The awareness stage is at the top of the funnel. The major goal of this phase is to increase your brand’s visibility and begin gathering leads. While you want to make sure you’re focusing on the proper demographic, it’s also fine to cast a wide net at this point.
You want to draw attention to your brand during the awareness phase, but you don’t have to advocate for a specific product or service. Instead, concentrate on exchanging ideas, solutions, or recommendations.
At this point in the sales funnel, the content should be both informative and entertaining. It’s supposed to be standing in a crowded area. Don’t be frightened to use your imagination.
Interest
Leads reach the interest and evaluation phase of the sales funnel after converting from the awareness phase. You have the lead’s attention at this point, and they want to learn more about a certain concept, problem, or inquiry. They are, however, still unwilling to consider the purchase.
At this point, your major goal is to establish a relationship with your new leadership in order to determine their long-term objectives. Create a consistent brand voice and message that your target audience can relate to, and share it across a range of content platforms to accomplish this.
Desire
Your lead is now a full-fledged prospect at this point in the sales funnel. You’ve not only piqued their interest and piqued their interest in your business, but you’ve also piqued their interest in completing a purchase.
You’re not quite ready to seal the deal, though.
Your prospects are still unsure if your solution is the best fit for their requirements. They’ll be looking for how well your offer fits into their budget, present business strategy, and expected outcomes.
Here are some examples of popular content for the desired stage:
- Product Comparision
- Discount Code
- Case Studies
- What customers say
- Testimonials
- Consultation
- Pricing Page
- Live demos or tutorial webinars
At this point, your major goal is to demonstrate to your prospect what it’s like to be a customer. You’ll want to show them how much money they’ll make if they buy your products or services, and make it as simple as possible for them to do so.
This is a fantastic moment to make an offer if they haven’t already taken advantage of a free trial or a discounted deal. The prospect’s investment is little, and it allows them to get a better sense of how your service will make their life easier without making a full commitment.
Action Phase
All of the action takes place at this stage. You’re ready to close the deal and convert your prospect after properly nurturing your lead.
However, your aim at this point isn’t simply to persuade your almost-customer to buy. You should also provide them with the tools they need to succeed with your product or service. This entails giving them instructional materials to assist them in incorporating new solutions into their daily lives – and, more crucially, being involved.
Some important ingredients that you can include in the action phase of the sales funnel are as follows:
- Follow-up email
- Special offer
- Customer success tips
- Training webinars
- Combo packages
A possible long-term relationship with a new consumer can be made or broken in the first few days or weeks.
If a buyer believes you closed a deal and then vanished, they may be hesitant to make another transaction. This is especially true for sales funnels that rely on repeat customers, such as subscription-based sales funnels.
There are even seven steps instead of the customary four in some variations, as shown below:
Attract -> Engage -> Capture -> Nurture -> Convert -> Reevaluation -> Repurchase
The goal of any company is to increase revenue and profits.
A sales funnel aids in the achievement of your company’s goal by establishing a clear revenue path.
This allows you to concentrate on the most important areas of your business, enhancing conversion rates and revenue generation.
Lead creation, lead management, sales, and client relationship management are among them (CRM).
how to make money with affiliate marketing without a website
We have discussed various ways to do affiliate marketing with or without a website, but more preciously we can do email marketing with sales funnel automation. For in deep knowledge of affiliate marketing you can refer our article – How to make online money from affiliate marketing. There are many websites that offer email marketing with sales funnel and automation but as a beginner if you want to use this for free here are few websites name:
Conclusion: Digital Marketing Sales Funnel Guide – A comprehensive Solution
Finally, we covered aspects of digital marketing and discussed the sales funnel in depth. I hope you enjoyed the session. If any query you have regarding this feel free to write in the comments below or you can mail me at karunasingh@blogearns.com
